Marketing Analytics: What it is and Why it’s important

Marketing analytics gives you the power to measure and analyze your marketing efforts. It is a tool that allows marketers and companies to see what’s working and [...]

How to Know if You Need to Hire a Marketing Analytics Consultant

Starting, organizing, and maintaining a company’s marketing analytics requires time, patience, knowledge, and work. Deciding what data is important and what data to focus on and measure [...]

What Marketing Analytics Tools and Dashboards are Right for You

Different types of marketing have different types of analytics tools associated with them. Discover the different types of tools, how you can use them, and which are [...]

Content Analytics 101

Content Analytics for Marketers Creating content without a purpose and without follow-up analytics is the equivalent to golfing without keeping the score. In today’s digital work, [...]

Data Clean-Up

De-Duping and how your company can benefit from the service

With the amount of records your sales and marketing creates, it is impossible to not create duplicates. Once a duplicate record is created, your database’s quality has [...]

Data Quality Definition

What is the definition of Data Quality?  Data quality is defined by qualitative and/or quantitative sets of requirements that must be met in order to business to [...]

Salesforce Deduplication

Maintaining accurate data is one of the most important tasks and biggest data quality issues that sales and marketing face when managing thousands of different data sources. [...]

Data Cleansing consists of….

The data you store in your database is vulnerable to errors if it is not cleaned up and maintained on a regular basis. A proper data governance [...]


B2B Data Acquisition

WHY USE B2B DATA Mоrе and mоrе, buѕinеѕѕ-tо-buѕinеѕѕ mаrkеtеrѕ аrе using B2B data liѕtѕ; lаrgеlу bесаuѕе оf the grеаt bеnеfit thеу рrоvidе in thе ѕеаrсh fоr new [...]

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) SEO is the process and techniques used to optimize a website or webpage in search engines results. Leveraging your SEO will help to [...]

Survey Design & Analysis

Preparing Your Survey Data for Analysis

In order to reap the greatest dividends, survey research must be a well-thought-out process from beginning to end. Small missteps throughout the survey process can result in [...]

Why You Should Hire Companies to Create, Administer, and Analyze Your Survey

Creating, administering and analyzing a survey can be a daunting task, especially for those who are unfamiliar with the technical considerations of survey design. Surveys can be [...]