Before you begin any data cleaning project, you should do a data audit in order to get the full picture of the state of your CRM or Marketing automation tool. You may uncover that the majority of your issues are with leads, that there is a high duplicate rate between leads and contacts, or that you do not have a proper parent-child hierarchy in place.
What is a Data Audit?
Data auditing is a process in which all fields and data processes are reviewed to uncover issues or identify possible opportunities. The data auditing process is important to the future health and efficiency of your overall data structure and will help identify where you are succeeding and where you are not meeting expectations. As such, StrategicDB offers a no obligation, free data auditing report that will help you understand the current state of your data and how it is affecting your business.
Why you need to a Data Audit Report?
While we are a full service data cleansing company, we also love to share our knowledge. Feel free to reach out to us with no obligation to buy as clean data helps everyone!