Is based on data that deals with social and economic identity of your CRM. For B2C, it would mean focusing on population, race, income, education, employment, gender, etc… For B2B companies, demographic data typically refers to industry, company’s revenue, # of employees in the company as well as title, department, etc…
Have a Need for Segmentation?
At StrategicDB, we believe that before we can start building a segmentation model we need to understand the reason for it, see the different types of goals you can have and read more about how we can help you get your business to the next level.
Identify New Markets and Opportunities
Whether you are looking to uncover new opportunities or are looking to enter new markets, segmentation analysis can help you identify trends and uncover new potentials.
And Much Much More…
Unlike most companies who focus on one or two types of data such as demographic and/or behavioral data to run their segmentation, we combine all data to bring you better results. (As long as we can correlate the different data points). Segmentation models are typically built on the following types of data:
Other Forms of Segmentation
There is a wide range of different types of segmentation that you can execute depending on the data that is available including but not limited to: product segmentation, time segmentation, industry segmentation and much much more.
While we are a full service marketing analytics company, we also love to share our knowledge. Feel free to reach out to us with no obligation to buy as better segmentation helps everyone!