Email and database marketing is one of the best ways to generate business especially for companies specializing in B2B marketing. For the strategy to be successful, it is important to have the following in place:
- Clean and up to date database.
- Segmentation strategy in place.
- Lead scoring or other indicators that can be used to classify different leads/prospects.
- Personalization strategy by correlating content to prospects.
StrategicDB is a database marketing company offering state of the art email database marketing and database marketing services. Let us be your database marketing agency of choice!
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